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About

    Amie is an increasingly rare breed of designer who specializes in print, including pieces that recall multimedia collage and even sculpture in their tactile appeal. Her enthusiasm for unexpected materials and innovative techniques makes Serio particularly sought after for impression-making collateral.   Amie launched Burbank-based Serio Design in 2007 after more than a decade in art and design direction. The recipient of a B.F.A. in Graphic Design from the University of Illinois in Urbana-Champaign, she counts among the highlights of her career winning Intel’s global marketing business (while a senior art director at Catapult Marketing), designing packaging for Barbie (during her tenure at Mattel) and presenting to P&G's global team (as a design director at LPK Design).  Not one to brag about the creative and commercial triumphs Serio Design has afforded its clients, Amie is nonetheless delighted to discuss the unparalleled service and dedication on which she’s built her reputation. “Each project is a special entity I’m sending out into the world; I nurture it until I believe in it 100% and am confident it will succeed by advancing the client’s business objectives. Work is very personal for me.”

 

Amie is an increasingly rare breed of designer who specializes in print, including pieces that recall multimedia collage and even sculpture in their tactile appeal. Her enthusiasm for unexpected materials and innovative techniques makes Serio particularly sought after for impression-making collateral. 

Amie launched Burbank-based Serio Design in 2007 after more than a decade in art and design direction. The recipient of a B.F.A. in Graphic Design from the University of Illinois in Urbana-Champaign, she counts among the highlights of her career winning Intel’s global marketing business (while a senior art director at Catapult Marketing), designing packaging for Barbie (during her tenure at Mattel) and presenting to P&G's global team (as a design director at LPK Design).

Not one to brag about the creative and commercial triumphs Serio Design has afforded its clients, Amie is nonetheless delighted to discuss the unparalleled service and dedication on which she’s built her reputation. “Each project is a special entity I’m sending out into the world; I nurture it until I believe in it 100% and am confident it will succeed by advancing the client’s business objectives. Work is very personal for me.”

 

 

Clients

Amie works directly with companies and in collaboration with great creative firms:

 

 

Kind Words

"As an emerging nonprofit that had never undergone a full-scale rebrand, CLARE needed a strategic thinker who had the patience to get us up-to-speed and keep us on-topic. Amie was that person. She was very service-oriented and made us feel as though our project was a priority, and her attention to our needs shows through in the final product. I am so grateful to have worked with Amie at such a pivotal time in CLARE's development."

-Tamara Pompey, Communications & Grants Manager, CLARE Foundation


"Working with Amie is almost too easy. Her understanding of our needs and what we want to accomplish makes communications with her seamless and streamlined; we view her as a partner in bringing our brand to life. The suggestions she made not only looked fantastic, but they really embodied the spirit of what we wanted. The boost our brand gets from her design is worth its weight in gold."

-Noel True, Principal / Producer, Little Pictures


"Amie was supportive, collaborative and fun to work with. Our packaging is professional, fun and reflects the quality we were looking for The results have been fantastic. Great service level--Thank you Amie!"

-Steve Hilbert, President, Parody Products


"The end result was terrific. The collaborative team effort with Amie responsible for the “packaging and presentation” resulted in renewing our client’s contract, which is a huge win. Communication was always very good and even though we kept coming back for more with little or no notice, Amie was always able to fit us in – well done each time and in a timely manner."

-Todd Star, Partner, Star Retail Advisors