Serio Design

Amie Serio


My experience in branding, consumer product packaging, luxury retail space marketing and entertainment have shaped me into a nimble art director and strategic problem-solver, adept at translating business objectives into memorable creative solutions.

I nurture every project until I believe in it 100%--work is very personal for me!

Since earning my BFA in Graphic Design from the University of Illinois in Urbana-Champaign, I've worked my way from Chicago to LA with a few stops along the way. I have been published in Logo Lounge 10, Brilliant Logo and Graphis Letterhead 4, and received honors from How Magazine, GDUSA and others.




Amie works directly with companies and in collaboration with great creative firms:



Kind Words

"Amie is one of my very favorite, call-first designers, particularly for identity projects. She quickly understands the brand strategy and delivers winning, on-target designs that never fail to do the job and wow the client. If that wasn't enough, she does it all with a cheerful, easy-going attitude that make her easy to work with and a joy to add to any team."

-Kevin Walker, Brand Strategist, Boardwalk LA

"As an emerging nonprofit that had never undergone a full-scale rebrand, CLARE needed a strategic thinker who had the patience to get us up-to-speed and keep us on-topic. Amie was that person. She was very service-oriented and made us feel as though our project was a priority, and her attention to our needs shows through in the final product. I am so grateful to have worked with Amie at such a pivotal time in CLARE's development."

-Tamara Pompey, Communications & Grants Manager, CLARE Foundation

"Working with Amie is almost too easy. Her understanding of our needs and what we want to accomplish makes communications with her seamless and streamlined; we view her as a partner in bringing our brand to life. The suggestions she made not only looked fantastic, but they really embodied the spirit of what we wanted. The boost our brand gets from her design is worth its weight in gold."

-Noel True, Principal / Producer, Little Pictures

"Amie was supportive, collaborative and fun to work with. Our packaging is professional, fun and reflects the quality we were looking for The results have been fantastic. Great service level--Thank you Amie!"

-Steve Hilbert, President, Parody Products

"The end result was terrific. The collaborative team effort with Amie responsible for the “packaging and presentation” resulted in renewing our client’s contract, which is a huge win. Communication was always very good and even though we kept coming back for more with little or no notice, Amie was always able to fit us in – well done each time and in a timely manner."

-Todd Star, Partner, Star Retail Advisors